Why Oil Sheiks Love A Good Hummer
Even the muckety-mucks in Detroit are starting to get the message. Ford, for instance, whose executives met last week with representatives from the "What Would Jesus Drive?" campaign, has pledged to boost the overall fuel efficiency of its SUVs by 25 percent over the next three years, and plans to introduce a hybrid gas-electric model that will get around 40 mpg.
Of course, much of the industry's "we care" message is little more than a desperate attempt to forestall the inevitable and put a pretty PR bow on a very ugly reality. Their real message is: "We care about making money, and if doing that now means we have to make it seem like we care about the environment, then so be it." Take, for example, this "faux" socially-conscious reminder offered in the new Hummer brochure: "With the power to cross any terrain comes the responsibility to protect that terrain and its potentially fragile ecosystems."
Even the muckety-mucks in Detroit are starting to get the message. Ford, for instance, whose executives met last week with representatives from the "What Would Jesus Drive?" campaign, has pledged to boost the overall fuel efficiency of its SUVs by 25 percent over the next three years, and plans to introduce a hybrid gas-electric model that will get around 40 mpg.
Of course, much of the industry's "we care" message is little more than a desperate attempt to forestall the inevitable and put a pretty PR bow on a very ugly reality. Their real message is: "We care about making money, and if doing that now means we have to make it seem like we care about the environment, then so be it." Take, for example, this "faux" socially-conscious reminder offered in the new Hummer brochure: "With the power to cross any terrain comes the responsibility to protect that terrain and its potentially fragile ecosystems."
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